For grey & blonde hair
Sulfate, gluten, soy and paraben free cleansing
Brightens grey and blonde hair
Highly pigmented; the most effective toning shampoo on the market
An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones
- Wet hair, apply desired amount, lather, rinse and follow with LOMA Violet Conditioner.
- To soften the toning effects: Blend with Nourishing Shampoo.